Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Are less expensive a user base of around 300 million and is actually why set to rise further. So how come this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that's because it is. Instagram now has more sway over all its users who may have been using snapchat in tandem to the own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the root cause of Instagram's sudden rate of growth.
What's all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is commonly used daily, this is a loyal and highly active member.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking promoting on internet marketing. With high usage, there will clearly be increased interest in advertising inside the app. However, competition get ripe and businesses can have to find creative approaches to out compete their rivals in the visual involving social storage devices.
How is it possible to use it for Marketing campaigns?
Of course, if you would like to to use this to market your company product, then one must consider how. It is vital a visual platform and for that reason products are in general easier to market that services. But services are not impossible encourage on the app, finding exciting ways to bring your your service will catch the eye of the buy instagram likes user.
Hashtags tend to be used on Instagram and also in on trends or even starting person is a sure technique engage an audience, in a similar solution to Twitter. However, one should be careful to match the hashtag to the visual content you provide, so it isn't as simple as other apps that use this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for one mobile data, hungry market. Only new and fresh content will attract eyes.
Finally, Instagram stories surely are a great strategy to personally become liked by them your audience, lasting only 24 various hours. Stories should be seemed to keep potential updated daily on your business and reveal behind the scenes content to create the user feel they are part of the company.
Instagram can be used to market almost anything, with a creative mind and a committed team, you can establish quite the excitement around your brand!
With a young, educated audience using the app on their mobiles daily, one may only predict sustained growth and loyalty from the users. Just about be increasing opportunity added with this app for business purposes and also the advice produced by writer is actually get in while its burning hot! It will only raise so have the industry before it gets more crowded.